Darlenne Helena

Founder, Speaker, Creator

As a seasoned digital marketing professional with a passion for helping brands create meaningful connections with her audience, Darlenne has built a career at the intersection of marketing, technology, and social media. With experience representing the United States at international marketing and communications events, as well as managing the digital presence of a wide range of organizations, Darlenne brings a unique and diverse perspective to her work.

In addition to serving as the CEO of Helena Media, a digital marketing agency that helps brands build lasting relationships through social media campaigns, Darlenne is also an accomplished TikTok content creator with over 260,000 combined followers. As a certified lead trainer and public speaker, Darlenne has traveled to 27 events in the past year to educate business owners on how to effectively use social media to grow their businesses.

With a goal of empowering great thinkers to share their ideas and inspire others, Darlenne is dedicated to helping brands and individuals claim their platform and make an impact. If you're looking to create engaging social media content or learn how to effectively use social media to grow your business, Darlenne and her team at Helena Media are here to help.

The Highlights

Aspen Institute Social Media Correspondent

In 2015, Darlenne was selected as a social media correspondent for the Aspen Institute. As such, she bridged the gap between the conversations online and in-person by pushing live updates from panelists & sharing commentary from social media users with the room.
WorldSkills MarComm Roundtable, Moscow

In 2016, Darlenne was personally requested as a speaker at the WordlSkills biannual marketing & communications roudtable. During this 4-day meeting, Darlenne trained global nonprofit leaders on effective fundraising & membership engagement.
44th WorldSkills Competition, Abu Dhabi

In 2017, Darlenne Helena was selected to represent the United States & SkillsUSA as an official member of the WorldSkills Marketing & Communications committee at the 44th WorldSkills Competition in Abu Dhabi, known as the olympics of skilled work across the globe.
Meta Small Business Studios + More

Since 2021, Darlenne has partnered with Meta to bring digital marketing training to business owners at over 50 events. In 2022, Darlenne visited 6 U.S. cities with Meta as part of a multi-stop social media training tour.
TikTok for Creators

In 2023, Darlenne was featured on the official @TikTokCreators account as part of a multi-video partnership to bring verified, strategic advice to users hoping to reach the right audience on TikTok. Darlenne was selected for this partnership after years of sharing marketing advice via her own TikTok profile, with over 18M views.