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    Know Me —

Darlenne Helena is a digital marketing strategist, content creator, and Founder of Helena Media; a social media agency helping brands build lasting, meaningful connections since 2020. With 15 years of experience at the intersection of marketing and technology, Darlenne has managed over 5 million dollars in social media ad spend and helped hundreds of brands connect with audiences through organic social content. Darlenne has built an engaged online community of over 160,000 women founders on TikTok, showcasing firsthand that recommendation algorithms can be a powerful targeting tool for connection and growth.

As a Meta Certified Lead Trainer and public speaker, Darlenne has partnered with Meta since 2021 to bring digital marketing training to business owners at over 75 events. Her gift lies in making complex concepts accessible; empowering entrepreneurs and leaders to claim their platform and amplify their voice. She believes that great ideas deserve great reach, and her mission is to give bold thinkers the courage to be seen and heard.

Think Big

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Start Small

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Act Fast

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Think Big 〰️ Start Small 〰️ Act Fast 〰️

The Highlights

Aspen Institute Social Media Correspondent

In 2015, Darlenne was selected as a social media correspondent for the Aspen Institute. As such, she bridged the gap between the conversations online and in-person by pushing live updates from panelists & sharing commentary from social media users with the room.
WorldSkills MarComm Roundtable, Moscow

In 2016, Darlenne was personally requested as a speaker at the WordlSkills biannual marketing & communications roudtable. During this 4-day meeting, Darlenne trained global nonprofit leaders on effective fundraising & membership engagement.
44th WorldSkills Competition, Abu Dhabi

In 2017, Darlenne Helena was selected to represent the United States & SkillsUSA as an official member of the WorldSkills Marketing & Communications committee at the 44th WorldSkills Competition in Abu Dhabi, known as the olympics of skilled work across the globe.
Meta Small Business Studios + More

Since 2021, Darlenne has partnered with Meta to bring digital marketing training to business owners at over 50 events. In 2022, Darlenne visited 6 U.S. cities with Meta as part of a multi-stop social media training tour.
TikTok for Creators

In 2023, Darlenne was featured on the official @TikTokCreators account as part of a multi-video partnership to bring verified, strategic advice to users hoping to reach the right audience on TikTok. In 2025, Darlenne partnered with TikTok again to promote the launch of TikTok Academy: a new learning portal for marketing professionals and creators to access professional social media training.